Strategic Layout: Essential items like dairy, bread, and eggs are often placed at the back of the store, forcing customers to walk past numerous other products, which increases the chances of impulse buys.
Impulse Buy Placement: High-margin items and impulse buys, such as candy and magazines, are placed near the checkout area to tempt shoppers while they wait in line.
Sale Signs and Special Deals: Brightly colored sale signs can give the impression of a deal even when the discount is minimal.
Eye-Level Product Placement: The most expensive items are typically placed at eye level. Cheaper alternatives are placed on higher or lower shelves, making them less noticeable.
End Cap Displays: Products displayed at the end of aisles catch the shopper's eye and are often perceived as being on sale, even when they're not, leading to increased sales of those items.
Sensory Marketing: The smell of freshly baked bread or roasted coffee can stimulate appetite and lead to unplanned food purchases.
Large Carts and Baskets: Providing large shopping carts and baskets can subconsciously encourage shoppers to fill them up, leading to the purchase of more items than initially intended.
Product Sampling: Free samples can not only make shoppers feel obliged to buy something out of courtesy but also increase the likelihood of purchasing the sampled product on impulse.
Dynamic Pricing: Prices can fluctuate based on the time of day, week, or current trends, with discounts offered during slow periods to boost sales and prices increased during peak times.
Layout Changes: Regular changes in the store layout can lead shoppers to spend more time in the store searching for items on their list, during which they are likely to make additional unplanned purchases.